V Foundation

The V Foundation for Cancer Research was founded by ESPN and the late, legendary NC State basketball coach, Jim Valvano, with one goal in mind: to achieve Victory Over Cancer®. Since its formation in 1993, the V Foundation has awarded over $225 million in cancer research grants nationwide and has grown to become one of the premier supporters of cutting-edge cancer research.

While at FWV, I have worked closely with the Foundation’s marketing and communications team to create meaningful and impactful creative assets that drive awareness and raise funds, ultimately enabling cancer researchers to continue their groundbreaking work.

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Website Refresh

I completed a design refresh for the V Foun­da­tion website. With a primary focus on dona­tion aware­ness, the new design not only captured users’ atten­tion to donate with the use of bold, bright graph­ics, but also stream­lined the entire dona­tion page and​ process – making it easier for users to contribute.

 

Apparel Design

I create annual t‑shirt designs for the V Foun­da­tion, which feature inspir­ing brand messages such as ​“Don’t Give Up… Don’t Ever Give Up! ®” and Victory Over Cancer. ® The t‑shirts are avail­able on the V Foundation’s ​“Shop The V” e‑store, which funds cancer research.

 
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